The Envelope: The First Part of Corporate Storytelling
Let’s be honest, we all love a good story, because stories go beyond the telling. They’re about the sharing – the communicating why we do what we do.
In marketing, the first part of that story, very often is the envelope the story is packaged in. It’s a little old-fashioned, but people still like to open their mail – especially if it’s sealed in an envelope with a compelling design or message. From plain or printed, standard or custom, offset or digital, we have the envelope that is right for your business.
And lest we forget the paper? The story continues with the paper, as it’s still the preferred medium for several types of information and the proper mail-handling ensures that said “paper” and accompanying envelope reach existing and prospective customers.
And so, the story goes that a choosing the right printing and mailing partner — with the equipment, services and expertise to get the job done – can mean the difference in achieving business goals and missing the mark. That’s why we recently published a white paper entitled
“5 Must-Have Capabilities for a Print Partner in the Digital Age.” If you haven’t already checked it out, you may want to consider doing so. It just may be everything you didn’t know, you didn’t know about how an envelope can set your brand’s story in motion.
Just read and see…